Get ready to meet the incredible entrepreneurs taking the stage at this year’s Breadwinners Pitch—our annual gala and live competition celebrating the next generation of food business leaders shaping NYC’s culinary future.
In their own words, here’s a sneak peak into the lives and work of the Breadwinners Pitch Entrepreneurs!
Turning Vision into Something Real
For Ellie Peña of Pilas Cafe, the journey has been deeply personal.
While building her business, Ellie was also navigating cancer treatment—pushing forward even when it felt nearly impossible. Through Hot Bread Kitchen, she found not only tools, but the momentum to move forward.
“Hot Bread Kitchen gave me the strength, resources and inspiration to keep going. Through mentorship, I gained clarity and confidence in my vision along with practical tools.”
Ellie Pena, Founder of Pilas Cafe
For Priscilla Terrero, founder of Morito Chocolates, growth came through connection.
“Being part of Hot Bread Kitchen has given me more than resources — it has given me community. Through mentorship, education, and peer support, I’ve gained clarity, confidence, and practical tools to grow Morito intentionally and sustainably.”
Priscilla Terrero, Founder of Morito Chocolates
That sense of community—of not building alone—has shaped how each of these entrepreneurs shows up in their work.
Redefining What Success Looks Like
For Keesha O’Galdez, founder of Live Loud Foods, entrepreneurship is about more than building a brand—it’s about shifting narratives.
“Success isn’t just revenue; it’s ownership, impact, and the ability to create opportunities for others. I want to show that bold flavor, cultural storytelling, and wellness can exist together—and that women, especially women of color, can build brands that are both meaningful and financially strong.”
Keesha O’Galdez, Founder of Live Loud Foods
Across their businesses, these founders are weaving together culture, identity, and intention—proving that food can be both meaningful and sustainable.
Built With—and For—Family
Behind every business is a network of support, sacrifice, and love.
For Tiffany Gordon of Secret Vegan Kitchen, entrepreneurship has meant navigating both freedom and risk—while setting an example for the next generation.
“Being a family operated business has come with its own unique set of rewards and challenges. Ultimately it sets an example for our younger generation, letting them see hard work and determination in action and the possibility of creating something sustainable for their future.”
Tiffany Gordon, Founder of Secret Vegan Kitchen
Join us on June 3rd to see this incredible group of entrepreneurs take the stage and pitch their businesses to a panel of industry professionals!
